Counter Positioning — How Upstarts Tackle Incumbents

“…and why can’t [incumbent firm] do this themselves and eat their lunch?”

What Is It?

The idea for Netflix is rumored to have come about after Reed Hastings incurred $40 of Late Fees from Blockbuster for not returning Apollo 13 on time

What It Isn’t

Apple Podcasts, A Live Example?

Apple’s 2019 Campaign

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